Brew & belong

I created alai to change our relationship with caffeine—because we deserve better than burnt coffee and bitter matcha.

Our single-origin coffee is bold, clean, and unapologetically strong. Our ceremonial-grade matcha is made from 100% first-harvest leaves—pure, potent, and never compromised. This is caffeine done right: no crashes, no jitters—just calm focus and clean power that actually shows up for you.

And alai isn’t just about what’s in your cup—it’s about who you become after it. We’re a women-built brand creating space for women to rise, recharge, and yes, absolutely run the world (on matcha, obviously).

— Adhvaitha